Client
BBC One + iPlayer
Agency
BBC Creative
Year
2021
Vigil
I was creative co-lead of the 360 campaign for Vigil’s first series, which went on to become the BBC’s most watched new drama of of 2021. As well as editing the A/V creative, I also conceptualised and developed creative for broadcast, social and OOH activations.
Our campaign line was ‘The Deeper You Go, The Darker is Gets’ which provided the anchor for every single piece of creative. Every execution was a slightly different expression of this idea, tailored to their respective formats.
Teaser Trailer
Launch Trailer
Junction Takeover
Following another visit to Walford, we hijacked BBC One audiences with a junction takeover that plunged them into the deep dark world of Vigil. Who knew submarines were lurking in the Thames?
Quotes Pre-Roll
Wee captured additional material with Suranne Jones for countdown stings and this longer iPlayer pre-roll which celebrated the show’s overwhelming critical response.
OOH Activations
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London Underground 48 Sheets
We created ‘windows’ into the world of Vigil on the deepest London Underground platforms, putting commuters in the shoes of DCI Silva.
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London Underground 48 Sheets
We created ‘windows’ into the world of Vigil on the deepest London Underground platforms, putting commuters in the shoes of DCI Silva.
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London Underground Ribbons
Accompanying the 48 sheets, we crafted digital ribbons using animated versions of our key-art, guiding commuters into the depths.
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DOOH Screens
Static and animated versions of our key-art were displayed on various digital screens across the country.
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Special Build
In Scotland, where Vigil was set, we created a very special version of our key-art which used forced perspective to create the illusion of a 3D billboard.
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Special Build
In Scotland, where Vigil was set, we created a very special version of our key-art which used forced perspective to create the illusion of a 3D billboard.
